Final Project: Creative Content

GoGo Soda Music Add

Week 10 EOC: Under Control

I still have 14 tweets to do. I also have to finish my price, promotion and implemation evaluation control blog posts for the final project. However I have finish the pitch, mission statement, objectives, SWOT analysis, target marketing strategy, product and distribution. For the creative content I have two thirds of it finished. I have the lemon soda and ginger-ale complete and just need to create the design for the blueberry and the fit it all together.

Week 9 EOC: Social Media

Today social media is just about the biggest form of communication, news and advertising. So it only seems right that if you plan to sell something your going to put it on major social media sites such as YouTube, Facebook and Twitter. You do want to try to make sure that your social media page for your project stays away from your personal pages otherwise it may tend to seem unprofessional. Another great thing to do is networking. It gives you a chance to get to know other people and businesses and branch out for people to know you and your product. A great way to do this is Facebook and Twitter. Talking about your brand and promoting will help spread the word. Then placing creative content on to YouTube is another way to get thoroughly noticed. Link YouTube to Facebook and Twitter and you have an all around viewing of your product through social media.  

Week 8 EOC: Creative Content

My new brand of soda is GoGo Soda, Go to the Party. This brand of carbonated beverage will be directed and sold mostly to high end bars and clubs where they can be used as a mix drink or they can be drank straight. They will come in three flavors, GoGo Lemon Soda, GoGo Blue Attack (blueberry), and GoGo Ginger-ale. The lemon and blueberry soda are meant for vodka to create the two drinks, lemon drop and violet. The Ginger-ale is meant to be mixed with a whiskey and is caffeine free for a more sophisticated touch. For my creative content, I want to start with advertising my soda in an 8oz can, not too small for consumption, but not too big for mixing drinks so that the rest of it does not go flat waiting to be mixed with another drink. I intend to use part Photoshop and part movie maker to create a sound effect commercial. To create the exact design I want I may first be painting my design and then photo shopping it to the commercial. I want to show the flavors as a group, close up individually, and paired with each alcohol mix. I would mostly have some imputed sound effects to make it more than just a slide show and more of a cohesive commercial or story board. While this is a beverage that could potentially go into grocery stores, I want to first and foremost go with the fact that I will be selling this brand to high end nightclubs and want to keep it party and energetic but still sophisticated. As though someone paying top dollar will still want this soda, so I intend to use a lot of black and white to give the feel of rich and sophistication.

Implemation Evaluation Control

Finally the evaluation plan for GoGo Soda. "Execution Style: The approach, style, tone, words, and format used for executing an advertising message" Marketing Armstrong/Kotler Pg G10 The first thing we want to do is sell locally. Sell to the high end clubs and bars, promoting GoGo Soda to the age range of 21-35 who want or have the expensive lifestyle. As I have learned from a poll recently taken, most people of this age range in a bar will try an new drink, just to see what it tastes like. As long as it tastes good they will continue to buy it and also let other people know by word of mouth or social media. With that in mind we would want to stay local in Las Vegas to start. Then once the popularity comes we will move our sales into airports. Another great way to spread the word when tourists take a 6 pack home to their friends and family and when they come to Las Vegas they will want to try it. Once enough sales have come from that we could then look into distributing regularly into local grocery stores and gas stations."Marketing Implementation: The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Marketing Armstrong/Kotler Pg G10  Hopefully someday GoGo Soda can expand to major cities in the United States. However there will be no international sales.

Price

"Price: The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." Marketing Armstrong/Kotler Pg G10 Typically the price of soda varies depending on where you are purchasing it. Gas stations sell bottled soda for around a dollar and fifty cents and cans for about seventy five cents. If you go to a grocery store you’re looking at seven to ten dollars for a 12 pack which ranges about sixty to eighty five cents per can. However, wholesale price for bars to buy soda is usually about thirty five to forty dollars at an amount of forty five sodas."It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Marketing Armstrong/Kotler Pg 13 So if we are looking to sell in a high end bar and club where the soda is worth what people pay, however you are competing against big name brands such as Coke you can't sell at a competitor’s price but you don't want to sell to cheap either. Coke brands typically sell at eight dollars in a bar or club, so sell GoGo Soda for around five to six dollars will seem fair, cheap enough to maybe get customers to think twice while still not selling yourself too cheap.

Promotion

Most of the promotion for GoGo Soda will be implied on social media."Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." Marketing Armstrong/Kotler Pg 13 Creative content will be able to be viewed by YouTube. We will also incorporate networking and word of mouth through other social media such as Twitter, Facebook and even Instagram to get our name out in the open. After that we will also be able to promote with bars and clubs to be sponsored in their ads and also again word of mouth. Eventually we hope to promote GoGo Soda with ads and commercials. One thing that will play a big part in the promotion of the product will be the look. It can't look like every other soda, or cheap. Our idea is to create a tall 8 oz can that will be slender and white for classy and sophistication and on every add or picture will have a black background that will also say sophistication yet expensive. Through in some color and fun design on the can for each flavor and you have a soda can that looks and feels exactly what we are trying to sell. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives." Marketing Armstrong/Kotler Pg 54

Distribution

With being so new, our distribution will stay small and local to start. "Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away." Marketing Armstrong/Kotler Pg 253 And when selling soda to go into high end clubs and bars, what better place to start than Sin City. In the city of Las Vegas, GoGo Soda can start by selling to the high end clubs and bars on the strip. We want our customers to really want it. So if you want to drink it you’re going to have to "come and get it". We want to have a demand for it. You won’t see it going into any gas stations or grocery stores any time in the beginning of its launch. The best way to get good reviews is word of mouth. After a while, with any luck, people will want our soda, will ask for it, when this starts to happen we may then distribute to airports, this way the tourists can take it home and let their friends and family know what to get when they come to Sin City. "Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." Marketing Armstrong/Kotler Pg 312 As long as this takes off then we will sell and distribute to local stores and hopefully, eventually spread out throughout major cities. 

Product

Product, we know that the product for GoGo is soda. "Product: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." Marketing Armstrong/Kotler Pg G10 A sweet carbonated beverage. This carbonated beverage comes in three flavors, lemon, ginger-ale and blueberry. The ginger-ale is caffeine free while the other two would be caffeinated. It will be served in a white 8 oz can. This sizing is so it can be mixed in one drink without going flat waiting for another. It is also a taller 8 oz can so it is more slender and with the color gives it the effect of sophisticated and expensive. Each can will have a picture of each flavor lemon, blueberry and ginger that would promote colorful and fun. " The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers." Marketing Armstrong/Kotler Pg 31 This product will also be non-artificially flavored and organic so a more healthy choice compared to other brands

Target Market Strategy

At GoGo Soda, we have a certain target of customers that we want to sell to."To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?" Marketing Armstrong/Kotler Pg 9  That is the college students or just out of college or even in the middle of their careers. The people that drink and go to bars and clubs to have fun. We at GoGo Soda want to sell fun. "The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing)." Marketing Armstrong/Kotler Pg 9 We want to delight our customers in the age range of 21-35 with the idea of fun. But not just anyone who wants to have fun in this age range, we also want the people who go to those more expensive places, the people who want to live the high life at clubs. We will sell this by first promoting and advertising on social media. Anything to keep up with that generation. Also the creative content of our product. We want to sell sophistication and expensive. We stick with a white can and a black background. Like Chanel or Dolce and Gabbana, black and white says classy, sophisticated and expensive. Then to that we add fun and pop to the flavors and the soda can. Expensive and fun. 

Situation or SWOT Analysis

"SWOT analysis: An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." Marketing Armstrong/Kotler Pg 55 We will be putting together a SWOT analysis for GoGo Soda as well. The first thing in the analysis is the company's strengths. Our strengths are that GoGo Soda is a healthy non artificially flavored organic soda. We have caffeinated and caffeine free so you have the choice as to which you want and they sell the idea of sophistication and expensive. Our weaknesses would mostly be that GoGo Soda is a very small and unknown brand. Customers want what they are used to such as the big brand names and it takes a lot of convincing to get someone to leave their favorite brand of soda. However, GoGo Soda does have opportunities with today's health factors. People want healthy but still want a great taste so they can have what they love while still making great choices. Our brand gives them that opportunity. Lastly, our threats would be the competition. And not just any competition, the big name brands such as Coke and Pepsi. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." Marketing Armstrong/Kotler Pg 55

Objectives

"This mission is then turned into detailed supporting objectives that guide the whole company." Marketing Armstrong/Kotler Pg 39 The objectives for GoGo Soda are to sell and promote healthy, great tasting, fun carbonated beverages. We want to sell healthy, fun, and still sophisticated. The creative content will show this with the whites and blacks. The cans will be white to show clean and sleek along with the black backgrounds. Each can is also labeled with the main ingredient for each flavor (lemon, ginger-ale, blueberry), colorful, bold and fun. Selling will start with promoting for high end bars and clubs which is why we brand each flavor with a more expensive alcohol, Crown Royal whiskey and Grey Goose vodka. "This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.........Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives." Marketing Armstrong/Kotler Pg 43 We want to strive to promote that GoGo soda is healthy by being non artificially flavored and instead having natural ingredients. This will be a healthy choice to the alternative sodas. While it will be promoted mainly for alcohol mix it is also a great alternative to other sodas for the designated drivers or non-drinkers.

Business Mission Statement

GoGo Soda will be providing high end caffeinated and non-caffeinated carbonated beverages that will be mainly distributed to high end clubs and bars to be mixed with alcohol along with the better alternative to just having a soda. Our soda in non-artificial flavor and organic with a great taste."The company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment. The mission is then transformed into detailed supporting goals and objectives, which in turn guide decisions about the business portfolio." Marketing Armstrong/Kotler Pg 61 We want to satisfy and delight our customers with a healthy fun drink to overall "Go to the Party" with. We want to promote healthy living, great taste, and a fun time. "A Mission Statement is a statement of the organization's purpose-What it wants to accomplish in the larger environment " Marketing Armstrong/Kotler Pg 39 We want to look expensive without being expensive so our college students can afford GoGo Soda and have a great time doing it while feeling expensive. 

Week 7 EOC: The Pitch

My brand is GoGo Soda, Go to the Party. This brand is a soda that you know you can mix with alcohol and be the life of the party. I have 3 flavors of carbonated beverages that will go into bars. The first is GoGo Lemon Soda. This is a carbonated lemon flavored drink that can mix well with vodka, preferably Grey Goose Vodka to make a Lemon Drop. The second is GoGo Ginger-ale this would mix with a dark drink, preferably whiskey preferably Crown Royal to make, Dark Madness. Third in finally I have GoGo Blue attack. This is a blueberry flavored carbonated beverage which can mix with a vodka, again preferably Grey Goose Vodka, and will create my drink, Violet. GoGo brand soda will be mostly caffeine, GoGo Blue Attack and GoGo Lemon Soda which both works great with vodka will be caffeinated. Both of these sodas are organic, instead of artificial flavored will be flavored with natural ingredients from blueberries and lemons. GoGo’s Ginger-ale will be caffeine free and will be advertised as more of a sophisticated drink going with a nice smooth and classic whiskey.  I believe customer’s would want to buy this product knowing that not only is it fun, created to go with alcohol for a great party time, but it is also healthy and organic and can also be sold individually for those who do not plan to drink alcohol but want a great tasting soda without all of the artificial flavors. GoGo will first and foremost be advertised as a party soda, which is the main concept of this brand. However, it will also be advertised as an everyday enjoyable carbonated beverage.

Week 6 EOC: Me X 3

http://www.phonescoop.com/phones/phone.php?p=3308
My cell phone:

While my phone is not actually my life, it is a part of me. It seems silly for me to say that, but I don’t think there is a single person who can say they have seen me without my phone. It is not the exact phone itself, the Huawei Ascend II, it is the fact that it is a phone, a smart phone. It is me. It fits into my life, my schedule. I can jot something down in my notes when I need to remember something, call my Fiancé when I miss him or to see where he is, to call on jobs, to check my email, to communicate my friends and family.  My phone is my connection to the world. 

http://www.walmart.com/ip/Always-Forever-Platinaire-Round-Diamond-Solitaire-Accent-Ring/19581302
My engagement ring:

My engagement ring, a small ring with a small diamond. It does noes nothing but sit on my finger and look pretty to be honest. It itself is not what defines me but what it symbolizes does. It symbolizes that I am taken, that I am going to be married, going to be a wife. It symbolizes that I am in love, that I get to spend my life to my best friend. So while the ring itself does nothing, it symbolizes one of the biggest parts of my life.  

http://www.geekshow.us/content/television-content/television-reviews/buffy-the-vampire-slayer-the-chosen-collection-review/

Buffy The Vampire Slayer: 

Buffy the Vampire Slayer, all seven seasons. I own all seven seasons of B.T.V.S. While it may seem strange to some people that this an item that defines me, being a TV show, but anyone that knows me knows I love this show, knows this was the first show I was ever obsessed with and knows I own every season of this show.   I think in a way, it does say a lot about me, my open mindedness, my love for action and wittiness, also my belief in different cultural, paranormal things. I will go and watch this show about twice a year and spend about two weeks (depending on my schedule) watching it straight through each time. If really is me. 

Week 5 EOC: Social Networks and Job Hunting

Business' are now starting to try and find employees through the social networking website of Facebook. While it has not grown very rapidly quite yet. There are people who believe it will sky rocket. And why not? I personally believe it is a smart idea for companies to start looking for employees on Facebook. With today’s digital age there are not many companies that still handle paper or even kiosk applications. And while applications are on the internet, people have to put their personal information and resume’s onto unfamiliar job sites, or search directly for a company and hope they have an online application. Facebook however, people are on it mostly every day. It is where they connect with their friends and family and play games and post pictures. So why not while they are already on a website they love, go send resume’s to companies too. In reading the article, however, there was one thing that I did notice, people tend to be a lot more relaxed about what they put on their Facebook account, but, when searching for a job you need to be professional. In my opinion if the idea of companies hiring people from Facebook takes off, people should consider making a secondary Facebook account that isn’t so let loose. However, this is a great idea. Most companies, such as McDonald’s or Sony etc., already are on social networks anyway, this would simply be another way of putting your company out their more.
"But if current growth trends continue, Facebook could rival traditional job boards in 2012, said Jobs2Web analytics manager Phil Schrader. Matt Mund, Monster.com's vice president of product management, acknowledged that Facebook as a recruiting platform is growing rapidly." The Wall Street Journal Joe Light
" Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media." Marketing Armstrong/Kotler Pg 143

Week 4 EOC: Business to Business

 GE sells products such as refrigerators, light bulbs, clothes and many other appliances. These are bought by regular every day consumers. These consumers will possibly do a little bit of research. Look at cost and quality of other products, will look at them and compare in stores but ultimately right then and there the decision on what is to be purchased is made right there. "GE’s consumer products contribute less than one-third of the company’s total $183 billion in annual sales? To the surprise of many, most of GE’s business comes not from final consumers but from commercial and industrial customers across a wide range of industries." Marketing Armstrong/Kotler Pg 158 Most of GE's  consumers come from commercial business. The difference between every day consumer and business to business is the length of time it takes to make a decision on the on which company, the money spent, and the bulk amount of what is to be purchased. Companies will more or less take more time to decide which product is best by which company. They way pros and cons much more carefully. They will research products for months with many people on board to do so as well. This isn't as simple as picking out which appliance will work best in someone's kitchen, this is a company spending millions of dollars on a product that is needed to do business or even personal for a company. "Rather  than selling to large numbers of small buyers, GEsells to a few very large buyers. Whereas it might be disappointing when a refrigerator buyer chooses a competing brand, losing a single sale to a large business customer can mean the loss of hundreds of millions of dollars in business." Marketing Armstrong/Kotler Pg 158 Such as in buying locomotives from GE. A company has to way pros and cons such as fuel efficiency, value, use, reliability, or performance. Buying a GE locomotive is to spend two million dollars or more. So this is not an easy decision. "Also, with GE’s business customers, buying decisions are much more complex. An average consumer buying a refrigerator might do a little online research and then pop out to the local Best Buy to compare models before buying one" Marketing Armstrong/Kotler Pg 158

 

Week 3 EOC: My Demographics

Millennials (or Generation Y)

The 83 million children of the baby boomers, born between 1977 and 2000. - Marketing Armstrong/Kotler Pg 73

The Millennials, larger than the baby boomers in World War 2, make up a huge attractive market. Millennials  have a common comfort with digital technology. It happens to just be a way of life because that is what we grew up with. A recent study shows 91 percent of Millennials are on the web making up 32 percent of the population. This is definitely something I agree with. While my age group still did play outside as young children, we also grew up into the world of technology were most of us had a cell phone at the age of 10 and   the internet in our house. While the technology is changing into flat screens, smartphones and tablets, the technology is nothing new and easy to comprehend because in a way our generation evolves with the technology. I have to say as much as I do agree with these statistics I also partially disagree. A lot of this generation was still born in the 80’s or me in 1992. In my age class we were still playing outside. We would ride bikes, roller skate, play house outside, kick the soccer ball, play street hockey, play tag in our neighborhood. The most digital thing I can remember was an old school computer and digi pets (Key chain pets that had a little digital face). We still had tape players and furbys and beanie babies. While cell phones became more popular while I was 10 so I was still young enough to grow into the digital everything age, I still had the outside world when I was younger. 

Week 3 EOC: Making Money for Good

Paul Newman's company, Newman's Own, takes the profit from the sale of their products to charity. All of the after tax money is given to Newman's Own Foundation which around the globe and in the U.S. has raised over $350 Million and has been given to thousands of charities since 1982. Newman's Own Foundation supports the National Military Family Association, National Alliance for Hispanic Health, Green Chimney's, SeriousFun Children's Network and much more. Newman's Own is all about supporting people with great ideas that can transform lives and do great things. The first time I had heard of Newman's Own doing charity was when it was publicisized on the television show "The Biggest Looser". They had a competion (in 2012) where the seven standing contestants had to load 30,000 pounds of Newman's Own product into trucks (Number of pounds total lost on The Biggest Looser". After the competition Newman's Own had decided to go to each one of the contestants home towns to donate 60,000 pounds of their product to each towns Feeding America Food Banks. Since, and before, then Newman's home has done wonderful things, giving money to needed charities, donating food to the hungry and so much more to give back the amazing oportunities this company has been given.
"What could be better than to hold your hand out to people who are less fortunate than you are" - Paul Newman
http://newmansownfoundation.org/

Week 2 EOC: Boston Consulting Group - Video Games

In the world of gaming consoles, once popular systems have taken a turn on the BCG scale (Boston Consulting Group). For starters the Xbox while considered high on demand and Microsoft trying to constantly refine and update new games, the Xbox has now found a plateau. The growth rate for the Xbox has pretty much stopped with nowhere to go and the market share while still making money is in the end going nowhere. At this point they have landed themselves in the "Cash Cow Market"

“Xbox 360…quickly capitalized on a strong demand that translated into continued sales growth. Without looking back, Microsoft has continually made refinements and improvements to the Xbox 360” http://video-game-consoles-review.toptenreviews.com/xbox-360-pro-review.html

The PS3 has also landed itself in the cash cow place. While the Play Station 3 has done much better than the Xbox, there is not much farther it can go. They did revolutionize game systems by putting in the Blu-ray format, and Sony has mentioned bringing streaming to the PS4 but for now the Play station word is stuck in the Growth rate. 

“The PS3 has taken a step beyond the typical range of video game consoles to offer full compatibility with the popular Blu-ray format while also enhancing its online capabilities. In other words, the PS3, with its online capabilities and excellent gaming features, is capable of serving as the anchor for any entertainment center.” http://video-game-consoles-review.toptenreviews.com/ps3-review.html

The one thing that seems to be holding up in the gaming industry are tablet and mobile games. This is because of the fact that they are mobile and instead of getting caught up on a long and tedious story line they can have a quick short spurt of fun. 

“The rapid spread of smartphones and tablet computers over the past few years, coupled with faster cellular-network speeds, is changing the business model for games played on mobile devices. Instead of selling apps as a one-time purchase, a new global audience has enabled the rise of "freemium" games—titles that are free to download with options to make in-game purchases for new weapons or other virtual goods.” http://online.wsj.com/article/SB10001424052702303410404577463990080511160.html

Week 1 EOC: Great Customer Service

I myself am a very particular kind of person with a certain personality. When I think of great customer service I not only look for how well they can help me find what I need or get what I want the best they can but to also match my tone and personality. I love finding someone who is easy going and comfortable to talk to and most likely a sense of humor. Finding this person is in fact difficult which means I don't have many great customer service experiences. But one imparticular happens to be at my dads favorite restraunt. Chippewa Family Restraunt in Wisconsin. There is one waiter there, not only is he on top of everything, refilling your drinks, making sure you have what you need, but he is also very sociable. He is easy going and actually takes the time to interact with you. Because my dad goes there so often, this man doesn't just treat him like any other customer but like he is apart of the family at the restraunt. 
"Most marketers, however, give the concept of customer relationship management a broader meaning. In this broader sense, customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction." Marketing Armstrong/Kotler Pg 13

Week 1 EOC: My Voice

A professional in advertising v.s. a professional in marketing. Is there a difference? Very much so. An advertising professional knows their product and finds a way to sell that product. A marketing professional knows their customer base and sell a product to fit the customer. I am the advertising professional. I can throw my own artistic spin on the need to sell a product. I create a design for a product, promote it, and therefor sell it. On the other hand I have a decent background in customer service. I have an instinct to meet customer’s needs. To find what makes them happy and go full force to do what I can to satisfy their need. The greatest time I had doing this was being a concierge for a flash sale high end website. In my professional career I have both of these backgrounds to my advantage. Not only can I make a product pop, become eye catching and make you want to buy it, I’ll also look into what makes you happy about a product. I am delighted to put both of my backgrounds to the test and see what comes of it for my careers future.