Price

"Price: The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." Marketing Armstrong/Kotler Pg G10 Typically the price of soda varies depending on where you are purchasing it. Gas stations sell bottled soda for around a dollar and fifty cents and cans for about seventy five cents. If you go to a grocery store you’re looking at seven to ten dollars for a 12 pack which ranges about sixty to eighty five cents per can. However, wholesale price for bars to buy soda is usually about thirty five to forty dollars at an amount of forty five sodas."It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Marketing Armstrong/Kotler Pg 13 So if we are looking to sell in a high end bar and club where the soda is worth what people pay, however you are competing against big name brands such as Coke you can't sell at a competitor’s price but you don't want to sell to cheap either. Coke brands typically sell at eight dollars in a bar or club, so sell GoGo Soda for around five to six dollars will seem fair, cheap enough to maybe get customers to think twice while still not selling yourself too cheap.