Product

Product, we know that the product for GoGo is soda. "Product: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." Marketing Armstrong/Kotler Pg G10 A sweet carbonated beverage. This carbonated beverage comes in three flavors, lemon, ginger-ale and blueberry. The ginger-ale is caffeine free while the other two would be caffeinated. It will be served in a white 8 oz can. This sizing is so it can be mixed in one drink without going flat waiting for another. It is also a taller 8 oz can so it is more slender and with the color gives it the effect of sophisticated and expensive. Each can will have a picture of each flavor lemon, blueberry and ginger that would promote colorful and fun. " The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers." Marketing Armstrong/Kotler Pg 31 This product will also be non-artificially flavored and organic so a more healthy choice compared to other brands