Final Project: Creative Content

GoGo Soda Music Add

Week 10 EOC: Under Control

I still have 14 tweets to do. I also have to finish my price, promotion and implemation evaluation control blog posts for the final project. However I have finish the pitch, mission statement, objectives, SWOT analysis, target marketing strategy, product and distribution. For the creative content I have two thirds of it finished. I have the lemon soda and ginger-ale complete and just need to create the design for the blueberry and the fit it all together.

Week 9 EOC: Social Media

Today social media is just about the biggest form of communication, news and advertising. So it only seems right that if you plan to sell something your going to put it on major social media sites such as YouTube, Facebook and Twitter. You do want to try to make sure that your social media page for your project stays away from your personal pages otherwise it may tend to seem unprofessional. Another great thing to do is networking. It gives you a chance to get to know other people and businesses and branch out for people to know you and your product. A great way to do this is Facebook and Twitter. Talking about your brand and promoting will help spread the word. Then placing creative content on to YouTube is another way to get thoroughly noticed. Link YouTube to Facebook and Twitter and you have an all around viewing of your product through social media.  

Week 8 EOC: Creative Content

My new brand of soda is GoGo Soda, Go to the Party. This brand of carbonated beverage will be directed and sold mostly to high end bars and clubs where they can be used as a mix drink or they can be drank straight. They will come in three flavors, GoGo Lemon Soda, GoGo Blue Attack (blueberry), and GoGo Ginger-ale. The lemon and blueberry soda are meant for vodka to create the two drinks, lemon drop and violet. The Ginger-ale is meant to be mixed with a whiskey and is caffeine free for a more sophisticated touch. For my creative content, I want to start with advertising my soda in an 8oz can, not too small for consumption, but not too big for mixing drinks so that the rest of it does not go flat waiting to be mixed with another drink. I intend to use part Photoshop and part movie maker to create a sound effect commercial. To create the exact design I want I may first be painting my design and then photo shopping it to the commercial. I want to show the flavors as a group, close up individually, and paired with each alcohol mix. I would mostly have some imputed sound effects to make it more than just a slide show and more of a cohesive commercial or story board. While this is a beverage that could potentially go into grocery stores, I want to first and foremost go with the fact that I will be selling this brand to high end nightclubs and want to keep it party and energetic but still sophisticated. As though someone paying top dollar will still want this soda, so I intend to use a lot of black and white to give the feel of rich and sophistication.

Implemation Evaluation Control

Finally the evaluation plan for GoGo Soda. "Execution Style: The approach, style, tone, words, and format used for executing an advertising message" Marketing Armstrong/Kotler Pg G10 The first thing we want to do is sell locally. Sell to the high end clubs and bars, promoting GoGo Soda to the age range of 21-35 who want or have the expensive lifestyle. As I have learned from a poll recently taken, most people of this age range in a bar will try an new drink, just to see what it tastes like. As long as it tastes good they will continue to buy it and also let other people know by word of mouth or social media. With that in mind we would want to stay local in Las Vegas to start. Then once the popularity comes we will move our sales into airports. Another great way to spread the word when tourists take a 6 pack home to their friends and family and when they come to Las Vegas they will want to try it. Once enough sales have come from that we could then look into distributing regularly into local grocery stores and gas stations."Marketing Implementation: The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Marketing Armstrong/Kotler Pg G10  Hopefully someday GoGo Soda can expand to major cities in the United States. However there will be no international sales.

Price

"Price: The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." Marketing Armstrong/Kotler Pg G10 Typically the price of soda varies depending on where you are purchasing it. Gas stations sell bottled soda for around a dollar and fifty cents and cans for about seventy five cents. If you go to a grocery store you’re looking at seven to ten dollars for a 12 pack which ranges about sixty to eighty five cents per can. However, wholesale price for bars to buy soda is usually about thirty five to forty dollars at an amount of forty five sodas."It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Marketing Armstrong/Kotler Pg 13 So if we are looking to sell in a high end bar and club where the soda is worth what people pay, however you are competing against big name brands such as Coke you can't sell at a competitor’s price but you don't want to sell to cheap either. Coke brands typically sell at eight dollars in a bar or club, so sell GoGo Soda for around five to six dollars will seem fair, cheap enough to maybe get customers to think twice while still not selling yourself too cheap.

Promotion

Most of the promotion for GoGo Soda will be implied on social media."Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." Marketing Armstrong/Kotler Pg 13 Creative content will be able to be viewed by YouTube. We will also incorporate networking and word of mouth through other social media such as Twitter, Facebook and even Instagram to get our name out in the open. After that we will also be able to promote with bars and clubs to be sponsored in their ads and also again word of mouth. Eventually we hope to promote GoGo Soda with ads and commercials. One thing that will play a big part in the promotion of the product will be the look. It can't look like every other soda, or cheap. Our idea is to create a tall 8 oz can that will be slender and white for classy and sophistication and on every add or picture will have a black background that will also say sophistication yet expensive. Through in some color and fun design on the can for each flavor and you have a soda can that looks and feels exactly what we are trying to sell. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives." Marketing Armstrong/Kotler Pg 54