Implemation Evaluation Control

Finally the evaluation plan for GoGo Soda. "Execution Style: The approach, style, tone, words, and format used for executing an advertising message" Marketing Armstrong/Kotler Pg G10 The first thing we want to do is sell locally. Sell to the high end clubs and bars, promoting GoGo Soda to the age range of 21-35 who want or have the expensive lifestyle. As I have learned from a poll recently taken, most people of this age range in a bar will try an new drink, just to see what it tastes like. As long as it tastes good they will continue to buy it and also let other people know by word of mouth or social media. With that in mind we would want to stay local in Las Vegas to start. Then once the popularity comes we will move our sales into airports. Another great way to spread the word when tourists take a 6 pack home to their friends and family and when they come to Las Vegas they will want to try it. Once enough sales have come from that we could then look into distributing regularly into local grocery stores and gas stations."Marketing Implementation: The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Marketing Armstrong/Kotler Pg G10  Hopefully someday GoGo Soda can expand to major cities in the United States. However there will be no international sales.