Week 7 EOC: The Pitch

My brand is GoGo Soda, Go to the Party. This brand is a soda that you know you can mix with alcohol and be the life of the party. I have 3 flavors of carbonated beverages that will go into bars. The first is GoGo Lemon Soda. This is a carbonated lemon flavored drink that can mix well with vodka, preferably Grey Goose Vodka to make a Lemon Drop. The second is GoGo Ginger-ale this would mix with a dark drink, preferably whiskey preferably Crown Royal to make, Dark Madness. Third in finally I have GoGo Blue attack. This is a blueberry flavored carbonated beverage which can mix with a vodka, again preferably Grey Goose Vodka, and will create my drink, Violet. GoGo brand soda will be mostly caffeine, GoGo Blue Attack and GoGo Lemon Soda which both works great with vodka will be caffeinated. Both of these sodas are organic, instead of artificial flavored will be flavored with natural ingredients from blueberries and lemons. GoGo’s Ginger-ale will be caffeine free and will be advertised as more of a sophisticated drink going with a nice smooth and classic whiskey.  I believe customer’s would want to buy this product knowing that not only is it fun, created to go with alcohol for a great party time, but it is also healthy and organic and can also be sold individually for those who do not plan to drink alcohol but want a great tasting soda without all of the artificial flavors. GoGo will first and foremost be advertised as a party soda, which is the main concept of this brand. However, it will also be advertised as an everyday enjoyable carbonated beverage.