Promotion

Most of the promotion for GoGo Soda will be implied on social media."Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." Marketing Armstrong/Kotler Pg 13 Creative content will be able to be viewed by YouTube. We will also incorporate networking and word of mouth through other social media such as Twitter, Facebook and even Instagram to get our name out in the open. After that we will also be able to promote with bars and clubs to be sponsored in their ads and also again word of mouth. Eventually we hope to promote GoGo Soda with ads and commercials. One thing that will play a big part in the promotion of the product will be the look. It can't look like every other soda, or cheap. Our idea is to create a tall 8 oz can that will be slender and white for classy and sophistication and on every add or picture will have a black background that will also say sophistication yet expensive. Through in some color and fun design on the can for each flavor and you have a soda can that looks and feels exactly what we are trying to sell. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives." Marketing Armstrong/Kotler Pg 54