Distribution

With being so new, our distribution will stay small and local to start. "Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away." Marketing Armstrong/Kotler Pg 253 And when selling soda to go into high end clubs and bars, what better place to start than Sin City. In the city of Las Vegas, GoGo Soda can start by selling to the high end clubs and bars on the strip. We want our customers to really want it. So if you want to drink it you’re going to have to "come and get it". We want to have a demand for it. You won’t see it going into any gas stations or grocery stores any time in the beginning of its launch. The best way to get good reviews is word of mouth. After a while, with any luck, people will want our soda, will ask for it, when this starts to happen we may then distribute to airports, this way the tourists can take it home and let their friends and family know what to get when they come to Sin City. "Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." Marketing Armstrong/Kotler Pg 312 As long as this takes off then we will sell and distribute to local stores and hopefully, eventually spread out throughout major cities.