Tuesday, March 12, 2013

Business Mission Statement

GoGo Soda will be providing high end caffeinated and non-caffeinated carbonated beverages that will be mainly distributed to high end clubs and bars to be mixed with alcohol along with the better alternative to just having a soda. Our soda in non-artificial flavor and organic with a great taste."The company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment. The mission is then transformed into detailed supporting goals and objectives, which in turn guide decisions about the business portfolio." Marketing Armstrong/Kotler Pg 61 We want to satisfy and delight our customers with a healthy fun drink to overall "Go to the Party" with. We want to promote healthy living, great taste, and a fun time. "A Mission Statement is a statement of the organization's purpose-What it wants to accomplish in the larger environment " Marketing Armstrong/Kotler Pg 39 We want to look expensive without being expensive so our college students can afford GoGo Soda and have a great time doing it while feeling expensive. 




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