Target Market Strategy

At GoGo Soda, we have a certain target of customers that we want to sell to."To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?" Marketing Armstrong/Kotler Pg 9  That is the college students or just out of college or even in the middle of their careers. The people that drink and go to bars and clubs to have fun. We at GoGo Soda want to sell fun. "The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing)." Marketing Armstrong/Kotler Pg 9 We want to delight our customers in the age range of 21-35 with the idea of fun. But not just anyone who wants to have fun in this age range, we also want the people who go to those more expensive places, the people who want to live the high life at clubs. We will sell this by first promoting and advertising on social media. Anything to keep up with that generation. Also the creative content of our product. We want to sell sophistication and expensive. We stick with a white can and a black background. Like Chanel or Dolce and Gabbana, black and white says classy, sophisticated and expensive. Then to that we add fun and pop to the flavors and the soda can. Expensive and fun.