Objectives

"This mission is then turned into detailed supporting objectives that guide the whole company." Marketing Armstrong/Kotler Pg 39 The objectives for GoGo Soda are to sell and promote healthy, great tasting, fun carbonated beverages. We want to sell healthy, fun, and still sophisticated. The creative content will show this with the whites and blacks. The cans will be white to show clean and sleek along with the black backgrounds. Each can is also labeled with the main ingredient for each flavor (lemon, ginger-ale, blueberry), colorful, bold and fun. Selling will start with promoting for high end bars and clubs which is why we brand each flavor with a more expensive alcohol, Crown Royal whiskey and Grey Goose vodka. "This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.........Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives." Marketing Armstrong/Kotler Pg 43 We want to strive to promote that GoGo soda is healthy by being non artificially flavored and instead having natural ingredients. This will be a healthy choice to the alternative sodas. While it will be promoted mainly for alcohol mix it is also a great alternative to other sodas for the designated drivers or non-drinkers.