Situation or SWOT Analysis

"SWOT analysis: An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." Marketing Armstrong/Kotler Pg 55 We will be putting together a SWOT analysis for GoGo Soda as well. The first thing in the analysis is the company's strengths. Our strengths are that GoGo Soda is a healthy non artificially flavored organic soda. We have caffeinated and caffeine free so you have the choice as to which you want and they sell the idea of sophistication and expensive. Our weaknesses would mostly be that GoGo Soda is a very small and unknown brand. Customers want what they are used to such as the big brand names and it takes a lot of convincing to get someone to leave their favorite brand of soda. However, GoGo Soda does have opportunities with today's health factors. People want healthy but still want a great taste so they can have what they love while still making great choices. Our brand gives them that opportunity. Lastly, our threats would be the competition. And not just any competition, the big name brands such as Coke and Pepsi. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." Marketing Armstrong/Kotler Pg 55