I myself am a very particular kind of person with a certain personality. When I think of great customer service I not only look for how well they can help me find what I need or get what I want the best they can but to also match my tone and personality. I love finding someone who is easy going and comfortable to talk to and most likely a sense of humor. Finding this person is in fact difficult which means I don't have many great customer service experiences. But one imparticular happens to be at my dads favorite restraunt. Chippewa Family Restraunt in Wisconsin. There is one waiter there, not only is he on top of everything, refilling your drinks, making sure you have what you need, but he is also very sociable. He is easy going and actually takes the time to interact with you. Because my dad goes there so often, this man doesn't just treat him like any other customer but like he is apart of the family at the restraunt.
"Most marketers, however, give the concept of customer relationship management a broader meaning. In this broader sense, customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction." Marketing Armstrong/Kotler Pg 13
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