Week 2 EOC: Boston Consulting Group - Video Games

In the world of gaming consoles, once popular systems have taken a turn on the BCG scale (Boston Consulting Group). For starters the Xbox while considered high on demand and Microsoft trying to constantly refine and update new games, the Xbox has now found a plateau. The growth rate for the Xbox has pretty much stopped with nowhere to go and the market share while still making money is in the end going nowhere. At this point they have landed themselves in the "Cash Cow Market"

“Xbox 360…quickly capitalized on a strong demand that translated into continued sales growth. Without looking back, Microsoft has continually made refinements and improvements to the Xbox 360” http://video-game-consoles-review.toptenreviews.com/xbox-360-pro-review.html

The PS3 has also landed itself in the cash cow place. While the Play Station 3 has done much better than the Xbox, there is not much farther it can go. They did revolutionize game systems by putting in the Blu-ray format, and Sony has mentioned bringing streaming to the PS4 but for now the Play station word is stuck in the Growth rate. 

“The PS3 has taken a step beyond the typical range of video game consoles to offer full compatibility with the popular Blu-ray format while also enhancing its online capabilities. In other words, the PS3, with its online capabilities and excellent gaming features, is capable of serving as the anchor for any entertainment center.” http://video-game-consoles-review.toptenreviews.com/ps3-review.html

The one thing that seems to be holding up in the gaming industry are tablet and mobile games. This is because of the fact that they are mobile and instead of getting caught up on a long and tedious story line they can have a quick short spurt of fun. 

“The rapid spread of smartphones and tablet computers over the past few years, coupled with faster cellular-network speeds, is changing the business model for games played on mobile devices. Instead of selling apps as a one-time purchase, a new global audience has enabled the rise of "freemium" games—titles that are free to download with options to make in-game purchases for new weapons or other virtual goods.” http://online.wsj.com/article/SB10001424052702303410404577463990080511160.html