The 83 million children of the baby boomers, born between 1977 and 2000. - Marketing Armstrong/Kotler Pg 73
The Millennials, larger than the baby boomers in
World War 2, make up a huge attractive market. Millennials have a common
comfort with digital technology. It happens to just be a way of life because
that is what we grew up with. A recent study shows 91 percent of Millennials
are on the web making up 32 percent of the population. This is definitely
something I agree with. While my age group still did play outside as young
children, we also grew up into the world of technology were most of us had a
cell phone at the age of 10 and the internet in our house. While the
technology is changing into flat screens, smartphones and tablets, the
technology is nothing new and easy to comprehend because in a way our
generation evolves with the technology. I have to say as much as I
do agree with these statistics I also partially disagree. A lot of this
generation was still born in the 80’s or me in 1992. In my age class we were
still playing outside. We would ride bikes, roller skate, play house outside,
kick the soccer ball, play street hockey, play tag in our neighborhood. The
most digital thing I can remember was an old school computer and digi pets (Key
chain pets that had a little digital face). We still had tape players and
furbys and beanie babies. While cell phones became more popular while I was 10
so I was still young enough to grow into the digital everything age, I still
had the outside world when I was younger.
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