Thursday, February 28, 2013
Week 5 EOC: Social Networks and Job Hunting
Business' are now starting to try and find employees through the social networking website of Facebook. While it has not grown very rapidly quite yet. There are people who believe it will sky rocket. And why not? I personally believe it is a smart idea for companies to start looking for employees on Facebook. With today’s digital age there are not many companies that still handle paper or even kiosk applications. And while applications are on the internet, people have to put their personal information and resume’s onto unfamiliar job sites, or search directly for a company and hope they have an online application. Facebook however, people are on it mostly every day. It is where they connect with their friends and family and play games and post pictures. So why not while they are already on a website they love, go send resume’s to companies too. In reading the article, however, there was one thing that I did notice, people tend to be a lot more relaxed about what they put on their Facebook account, but, when searching for a job you need to be professional. In my opinion if the idea of companies hiring people from Facebook takes off, people should consider making a secondary Facebook account that isn’t so let loose. However, this is a great idea. Most companies, such as McDonald’s or Sony etc., already are on social networks anyway, this would simply be another way of putting your company out their more.
"But if current growth trends continue, Facebook could rival traditional job boards in 2012, said Jobs2Web analytics manager Phil Schrader. Matt Mund, Monster.com's vice president of product management, acknowledged that Facebook as a recruiting platform is growing rapidly." The Wall Street Journal Joe Light
" Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media." Marketing Armstrong/Kotler Pg 143
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